Archive

Not fully online

Fall for your own product, and the riders follow

Issue 03 // A founder story worth sitting with | Being a Pepsi | The attention race

Attention is the currency now

Be the customer who fell in love with your product

The rest is easy.

Be a Pepsi in a sea of cola

Running up that hill with Max Plan

a Claude token-saving guide

One client. One stack. One very expensive feeling this is going to work.

Building enu.so, a salon management system from the ground up, alone, in Ulaanbaatar.

Brand might be the most misunderstood word in business

Why saying the word brand out loud might be hurting your brand

Building to solve. Not to impress.

Issue 02 // On building something from scratch - the messy, real, non-linear version.