ur|story on building, telling and growing

Fall for your own product, and the riders follow

Issue 03 // A founder story worth sitting with | Being a Pepsi | The attention race

Building to solve. Not to impress.

Issue 02 // On building something from scratch - the messy, real, non-linear version.

Finding your story & founding ur|story

Issue 01 // HUMANS approach | Founder stories | Voices to follow

Attention is the currency now

Be the customer who fell in love with your product

The rest is easy.

Be a Pepsi in a sea of cola

One client. One stack. One very expensive feeling this is going to work.

Building enu.so, a salon management system from the ground up, alone, in Ulaanbaatar.

Brand might be the most misunderstood word in business

Why saying the word brand out loud might be hurting your brand

The Artificial Child who learned to speak Mongolian

No one was going to build it. So they did.